Def Squad Entertainment - President | NYC, LA, ATL

Meet Kim Sermon, a true trailblazer in the Entertainment Industry with an illustrious career spanning back to 1992. With a background as the former Director of Creative Branding for Grand Royal and currently serving as the esteemed President of Def Squad LLC, she has consistently displayed an unparalleled passion for her craft.

Kim's guiding philosophy revolves around achieving the perfect Product Market Fit, summed up in her motto: "I create products that not only make sense for my clients' brands but also truly embody them." This dedication to her clients' vision has earned her a reputation as one of the most sought-after brand consultants in the industry.

Throughout her journey, Kim has worked closely with iconic figures like Erick Sermon, for whom she created the renowned "Def Rugs", Redman, with whom she collaborated on "Noble Cigars", and Keith Murray's "Scholar Boys Apparel," among many other notable clients. Remarkably, she never forgets her roots and always pays homage to the brothers who provided her with the crucial early support.

Beyond her prowess in branding, Kim boasts an impressive background as a former MC herself, featuring on several solo projects of her brother, and even recording an EP under Funky Noble Productions, the label co-founded by Redman and Kim's former partner.

Undoubtedly, Kim's love for hip-hop culture is an intrinsic part of her identity. As an entrepreneur, she has extended her talents to create her own line of personal home decor and apparel. With her strong belief in representing the essence of hip-hop culture in everything she does, she stands as a driving force in the industry.

In Kim Sermon's own words, "I'm cut from hip hop cloth. It's the reality of my culture and all its elements, from the rhymes to the fashion." Her God-given talent for branding has not only enriched the lives of her clients but has also contributed immensely to the very fabric of hip-hop itself.